Our most personal device yet.
Our goal has always been to make powerful technology more accessible. More relevant. And ultimately, more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.
Timekeeping Make the most of time.
Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment.
Choose a face and customize it however you like. Add more functionality. Switch colors and see even more detail, such as minutes, seconds, and milliseconds.
An alarm, the weather, when the sun rises and sets. You can see information that’s relevant to you and how you spend your time.
A quick swipe shows what’s important to you as you go through the day: your next meeting, sports scores, stocks, and even a map to your next destination.
Millions of ways to see time.
A device you wear is unlike one you put in your bag or pocket, because it makes a bigger statement about your personal style. So Apple Watch faces are designed to be extensively customizable, from how they look to what they do. When you combine all the possible options, there are virtually endless ways to make Apple Watch your own.
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of watch faces — from traditional to playful to artful to educational. You can change them whenever you like, and explore many different ways to see time.
Chronograph. Modeled on the very first analog stopwatches, this face measures time in incredibly precise increments. It uses two hands: one for total time and a second for lap times. A customizable timescale measures long and short time periods.
A bold and clean design shows the time in a range of bright colors that you can change to suit your mood. Use the Digital Crown to choose a color. Keep things minimal or add complications for even more functionality.
The flexible grid design easily accommodates the greatest number of complications for a rich view into your day ahead. When you tap one, you’ll go right to the corresponding app.
This practical face can be as simple or as detailed as you’d like. It has plenty of space to clearly display three complications, including names of meetings and calendar events.
Start with an elegant, minimalistic view that puts time front and center. Then adjust the amount of detail on the dial, from light to dense. Even with complications, this face maintains a clean and refined design.
Based on your current location and the time of day, you can see the sun’s position in the sky — at dawn, sunrise, solar noon, sunset, dusk, and solar midnight. Follow the solar path over time as you turn the Digital Crown.
Dial in every detail.
One Apple Watch face can have a multitude of looks. When you choose a face, you can also choose the colors and indicate even more details of time, like minutes, seconds, and milliseconds. So when you glance down at your wrist, you see time precisely the way you like.
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as complications — that go beyond telling the time. But Apple Watch comes with a full range that can be added to most faces. Some complications are traditional, such as moon phases or sunrises and sunsets. Some are more modern, like stock quotes, weather reports, your next calendar event, and a daily activity tracker. And you can tap on certain complications to get more information from their corresponding apps.
Classic functions in a contemporary setting.
Stopwatch. Apple Watch presents this popular watch function in digital, analog, or hybrid view. It can even show you a real-time average of your lap times on a graph — something you won’t find on other watches.