In this quickly ever-changing age and time, going ‘digital’ is that the new trend. Each brick and mortar search are currently attempting to form its online presence to remain prior the competition. Customers nowadays like shopping for merchandise at the clicking of the mouse rather than wasting energy and time shopping from offline stores. Within the light-weight of this situation, cooling – a number one client curated fashion & modus vivendi products’ platform conducted a perceptive survey that has helped in decryption the looking behavior of girls in Pakistan. The sample size of the survey was three hundred, online girls shoppers.